Brand identity for Ukrainian Museum of Contemporary Art
Ukrainian Museum of Contemporary Art / UMCA. It is an institution of a new type that brings together professionals of contemporary art in Ukraine, makes it more accessible to different audiences and enables the emergence of a public dialogue about a common future within its territory. UMCA employs the idea of decentralization, being a network of autonomous institutions in different regions. United by a common mission, values and collection, they interact through the Digital Platform, which provides access to an organized database of Ukrainian art of the second half of the 20th to the 21st centuries from both state and private collections.
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